Mr. V. Shanthan Kumar, PGDM, PGDCA,(Ph.d), Assistant Professor
Mr. V. Shanthan Kumar is a PGDBM from Institute Of Public Enterprise Hyderabad .He has qualified the UGC NET in Management and is currently pursuing his PHD from Hyderabad Central Univeristy, Gachibowli . Shanthan comes with 14 years of rich industry experience. He has worked with reputed organizations like TTK group, AEGON Religare Life Insurance, Johnson & Johnson, Wockhardt and Atlantic Electronics. His corporate experience spans functions of Strategy, Change Management, E-Commerce, Distribution, Sales force management, Key account management Product and brand management , Media planning ,BTL and ATL promotions, Digital marketing and Store retailing.
He started his teaching career as a full time academician at Gurunanak Business school in the year 2010 and has taught subjects like Marketing Management, Marketing Strategy ,Brand Management , Customer Relationship Management ,Digital Strategy, Marketing Research ,Services Marketing ,Luxury Product Management ,Retail Management ,Retail Analytics ,Relationship Marketing, Consumer Behavior , Rural Marketing and Business Economics. He has attended and presented papers in many seminars and conferences including the one on Team Building and Competence Mapping at IIM Lucknow and Service Science workshop at Indian School of Business, Hyderabad.
His research interests include Entrepreneurial Marketing, Theoretical Foundations of Marketing Strategy, Business Analytics, Luxury Product Management ,Branding in B2B Markets, e-CRM ,Consumer Behavior and Services marketing.