Mr. G.S.V.Prasada Reddy, B.Tech, MBA,(Ph.d), Associate Professor
Prasada Reddy did his B.Tech. (Mechanical) from Acharya Nagarjuna University and M.B.A.(Marketing) from Andhra University. He did M.Phil.(Management) from Bharathidasan University, Tiruchirappalli. Presently he is pursuing Ph.D. in Management from Osmania University on the topic "Macroenvironmental factors affecting the Marketing of Grid-connected Wind turbines in Andhra Pradesh-A study of select wind turbine manufacturers."
Prasad has 5½ years of Marketing experience in the companies like JK Paper Ltd. and Ballarpur Industries Ltd (BILT) and 12 years of M.B.A. teaching experience (as on July,2015). Prasad is working as Associate Professor in Pendekanti Institute of Management since June,2008. He has been handling subjects in the areas of Marketing Management, Promotion and Distribution Management, Services Marketing, Consumer Behaviour, Operations Management, Total Quality Management, Supply chain Management and Entrepreneurship Development.
Prasad has attended various Seminars and workshops and presented research papers. His interested areas of research are Marketing of Renewable Energy systems, Rural marketing and Services Marketing.